Projects
Ívero
Final Master Project
// Stefania Sindoni · Laura Torres · Natalia López · Raul Mendoza
Brief
1
Create an Umbrella Brand to unite all or a few of Osborne's wines.
2
Create a strong and innovative campaign to introduce the new brand.
Claim
We decided to reunite all their range of wines under a common denominator, its five wineries, declaring that the structural element they all have in common is that they're all in the Iberian peninsula.
The richness in experiences, flavours, aromas, and lands of more than forty of their wines, leads us to the unique brand promise.
“Un vino, una aventura” = One wine, one adventure.
Labels
Five colours were chosen to represent each of the wineries.
After that a systematic grid was created inspired by postal stamps. This helps maintain the graphic identity for even the oldest and newest wines.
POP Display
Adapting itself to numerous spaces where the POP has to be displayed, its base is made out of two modular objects which allow different compositions: suitcases and wooden boxes.
On one hand, the suitcase is one of the key elements throughout all of the communication of Ívero because it transmits its adventurous personality. On the other hand, the suitcases and boxes create a comfortable and practical way of transporting the product.
360º Campaign
We wanted to be seen in all those places where a person could enjoy a glass of wine: in a restaurant, the theatre, the bar next door, on holiday...
We realized there was no service that combined all these activities in Spain so we created an online boutique that sells enological, and gastronomical adventures:
www.livero.com
That way we would be offering a service of organised holidays that groups up restaurants, wineries, cultural events, hotels, etc, using mainly our usual network of suppliers.
Our new brand, would be fully present in every moment during each and every one of these organised adventures becoming a charming travel companion
Suppliers
A postcard written by Mr. Ívero would be sent to each of the suppliers congratulating the manager or director for the excellent services received during their last travels and informing details of their next visit.
Target
¿Who's Mr. Ívero?
He's a characteristic adventurer, a nomad that travels from place to place, taking with him only what he has on him, a suitcase filled with small memories.
He escaped his city because he needed to get away from his daily routine. He's travelled all over Iberia, getting to know places like Toledo, Burgos, Logroño, Cadiz and Porto. He is the protagonist of our campaign.
Using his personality as a starting point, the claim for our campaign for livero.com was proposed:
“Sal de tu ruta, vive una aventura” = Leave your route, have an adventure.
Ambient
Press
Coasters
Banner
